Positioning & Worth

You are the buyer, not the beggar.

Positioning is the difference between hoping to be picked and deciding who gets your time. This is how to find what you’re genuinely known for and make it legible to the market.

What are you actually known for?

Most people can list what they do. Far fewer can name what they’re known for — the specific thing colleagues quietly rely on them for. That’s your leverage.

Read the research5 min read

The buyer, not the beggar: a stance, not a slogan

Entering the market as a supplicant changes how you write, speak, and negotiate — always for the worse. Here’s what the opposite stance looks like in practice.

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Every resource here leads back to one thing.

Not another article to read — a conversation that gets to know you and helps you decide what comes next.